OUR STORY
Entrepreneurship is in my blood. From a young age, I knew I couldn't work for a boss. Work, because of my free mind of thinking and doing. With the passion for jewelry, I have found my calling: designing jewelry and start my own business. I didn't just want jewelry but jewelry with a message and that is “Diversity in Unity”. I also want every person in every shape, size, and color make themselves feel sexy, chunky, funky in my jewelry.
-AJOE
As a human being, I want to be able to help people (employees) with a better life. The people who have my wearing jewelry I want to give self-esteem, pride, and self-confidence. I am inspired by the Japanese ethical practices of “Intoku”. Which means: “doing good in secret”. Or according to Alan Newton: “thesecret aspect of the definition is not about anonymity per se, but more the act of doing good without the expectation of receiving something in return”.
-KEMIKO